Meet Jaime Steiner of Just Love Space | Home Organizing (*FEATURED ON: SDVoyager Magazine, Inspiring Stories)
Published: September 23, 2024
EXCERPT:
I’m Jaime Steiner, founder of Just Love Space | Home Organizing in San Diego, CA. Organizing has always been a part of who I am. After years in the corporate world and juggling life as a mom of twins, I decided to turn my passion for creating calm, functional spaces into a career. In this interview, I share my journey from marketing executive to professional organizer and how I help busy families simplify their lives by reclaiming their spaces. Keep reading to learn more about my story and why I love what I do!
Check out my interview with SDVoyager Magazine:
Meet Jaime Steiner of Just Love Space | Home Organizing
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Today we’d like to introduce you to Jaime Steiner.
Jaime, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been drawn to organizing—it’s just how my mind works. Growing up, I was that kid who loved tidying up my room and figuring out where everything should go. It wasn’t something I ever imagined turning into a career; it was simply my way of finding peace and control in the midst of life’s chaos.
I was born in San Jose, CA, but grew up in Annapolis, MD, thanks to my dad’s Navy career. After college at West Virginia University, where I studied Journalism, I headed to New York City to kickstart my advertising career. Living in a tiny NYC apartment was a real eye-opener. Space was at a premium, and I had to get creative—turning every corner into something functional. That experience really taught me how to maximize space, which became even more important later in life.
After 9/11, I felt a strong urge to change direction. That led me to California and Pepperdine University in Malibu, where I earned a Master’s in Communication. It’s also where I met my husband and eventually settled in Los Angeles. We lived in a cozy Santa Monica apartment, and when our twins came along, we had to figure out how to fit a growing family into that small space. Let’s just say, I got really good at making room where it seemed like there wasn’t any.
Fast forward to 2020—when COVID hit, our corporate jobs went remote, and we saw an opportunity to make a long-time dream come true. We moved to San Diego, a place we’d always wanted to live. The slower pace of life here also got me thinking about what I really wanted out of my career. I’d spent over two decades in marketing and advertising, working for companies like Apple, Activision, and Capital Group, and while I loved the work, I realized I needed a change.
My husband was the one who nudged me to think about organizing as more than just a hobby. I’ve been doing it my whole life, and he saw something in me that I hadn’t considered before. So, at the end of 2022, I took the leap and started Just Love Space Professional Organizing. It’s been an incredible journey so far—being able to combine my strategic skills from the corporate world with my passion for creating organized, stress-free spaces.
I love working with busy families and professionals because I’ve been there—I know what it’s like to juggle a million things at once and feel overwhelmed by the clutter that seems to creep into every corner of life. I’m not about pushing minimalism (I’m definitely not a minimalist myself), but I do believe in getting rid of things that no longer serve a purpose. Visual clutter can really mess with your mind, even if you don’t realize it, and my goal is to help people clear that out so they can focus on what really matters.
San Diego has been the perfect place to grow this new chapter of my life. I’m excited about where Just Love Space is headed and the difference I can make in my clients’ lives. It’s been challenging, but incredibly rewarding, and I can’t wait to see what’s next.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There have definitely been ups and downs in this journey. When we first moved to San Diego, we only knew one family here. The first year and a half felt pretty isolated, especially with COVID and remote work keeping us at home. I started Just Love Space in 2022, and launching a business that’s built primarily on word of mouth in a city where I didn’t know many people was, honestly, one of the toughest parts. Building relationships and trust with clients takes time, especially in a new place. But gradually, I’ve been able to grow my network, and now I’m seeing those connections blossom into more referrals and repeat business.
As a solopreneur, wearing all the hats has been a huge adjustment. I came from a background of working for large companies, managing teams, and having the support of multiple departments. Now, it’s just me—handling everything from organizing clients’ spaces to running the entire back end of the business. When I’m not physically working with a client, I’m researching products, creating client plans, or shopping for supplies. And then there’s the admin side—bookkeeping, invoicing, managing my website, social media marketing—it’s all on me. I don’t have a team to rely on, and that can get lonely sometimes. I put a lot of pressure on myself because there’s no one else to share the workload or the responsibility. Finding that balance between staying on top of everything and also giving myself grace has been one of the biggest challenges.
One area I’ve really had to focus on is establishing repeatable, automated systems to cut down on the time I spend on admin tasks. In the beginning, I was doing everything manually, which quickly became overwhelming. I’m still fine-tuning things, but automating parts of my workflow—like invoicing, scheduling, and client communications—has made a huge difference. QuickBooks, for instance, was a steep learning curve, but I’m getting the hang of it. The goal is to streamline as much as possible so I can spend less time on the business side of things and more time doing what I love: helping people get organized.
Despite all the challenges, I see every hurdle as an opportunity to grow. There’s been a lot of trial and error, and it’s been a learning experience at every step. It’s tough, but it’s also incredibly rewarding to build something from the ground up, and I’m proud of how far I’ve come.
Alright, so let’s switch gears a bit and talk business. What should we know?
At Just Love Space, I focus on helping busy families and professionals in San Diego get their homes organized and more functional. I know firsthand how overwhelming clutter can feel, and I love helping people simplify their spaces so they can spend more time enjoying what really matters.
I work on all sorts of projects—whether it’s clearing out a chaotic kitchen, getting a cluttered garage back in shape, or organizing a playroom that’s been overtaken by toys. My goal is to create a more relaxed and stress-free environment in every home I work in. And I know it’s different for everyone, so I tailor my organizing plans to fit each family’s lifestyle and space.
I handle everything from complete home organizing, where we might focus on the kitchen, pantry, closets, or garages, to more specific projects like organizing for seniors who need more accessible storage, or digitizing paperwork and family photos.
I also help people preparing for a move—whether they’re downsizing or just trying to make the transition smoother. I’ll take care of everything from decluttering before the move to managing home inventory, packing, and even setting up the new space before the movers arrive.
For me, it’s all about making life simpler and less stressful for my clients, and I absolutely love being able to offer solutions that help them feel more in control of their space.
What matters most to you?
What matters most to me is family. It’s the driving force behind almost every decision I make, both personally and professionally. Our move to San Diego was a deliberate choice to prioritize a slower, more intentional pace of life—one that allowed us to create more meaningful moments together. Leaving behind the corporate world to start Just Love Space was a huge part of that shift. I wanted to build a business that not only aligned with my passion for organizing but also gave me the freedom to be more present in my kids’ lives—whether that’s being there for their school pickups or simply enjoying time with them in the everyday moments.
Family is at the heart of what I do, and that’s what inspires me to help other busy families find balance in their homes. I know firsthand how easy it is for clutter and disorganization to creep in, even with the best intentions. When life gets hectic, it’s often the physical space around us that feels the impact first. My goal is to lift that weight off my clients’ shoulders by creating systems that work for their unique needs. Whether it’s a chaotic playroom or a kitchen that’s become too cluttered, I want to give families back the space and time to focus on what really matters.
Ultimately, it’s about helping people reclaim both their physical and mental space, so they can spend less time stressing about clutter and more time making memories with the people they love.
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